Based on natural language processing and machine learning, Peer39's patented algorithms understand page meaning and sentiment, and deliver the most relevant and effective brand safe display and text advertising.About Us | Peer39* Semantic Advertising Solutions
Do yourself a favor and re-read that sentence a couple more times. Let me try to translate: the "patented algorithms" are computer program calculations that "understand page meaning and sentiment" -- literally reading the content and understanding it -- by using "natural language processing" and "machine learning" -- so the computer program processes language the same way our brains do, and the computer gets smarter, better and more accurate as it goes along.
This isn't science fiction. Get your head out of the sand. It's a wonderful, phenomenal breakthrough in being able to target advertising messages to people who are receptive to the offer in the moment.
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