Everyone knows that online advertising keeps growing and growing. But according to a report being released today, it's growing so fast that in 2008 it is projected to surpass ad spending on TV, radio and movies combined for the first time ever.Spending on online advertising surpasses TV, report says | Technology | Los Angeles Times
To be sure, Outsell Inc., based in Burlingame, Calif., tallies the numbers a little differently. It counts the money companies spend on their own websites as part of their advertising budgets, because websites are ostensibly used for marketing. Its data indicates that companies are expected to spend $105.3 billion online in 2008, which beats the $98.5 billion they’re projected to spend on TV, radio and movies. But that isn’t quite as much as the $147 billion they’re likely to spend on print media, up 12% from the previous year.
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