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The first official project out of Digitas' newly formed content creation and distribution arm, The Third Act, is the second season of "The Smart Show," Holiday Inn Express' Web-based video series geared toward business travelers. New York-based The Third Act worked with production giant Endemol USA to develop all 40 of the 2- to 3-minute Webisodes, which go live at http://thesmartshow.blip.tv/ today. Viewers will also find business travel and tech blogs, a crowd-sourced Deal of the Week (D.O.W.), as well as the chance to win a new car through the "Ultimate Road Warrior Challenge."
MediaPost Publications - Digitas' Third Act, Holiday Inn, Reel In Biz Travelers - 07/08/2008
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