P&G Changes Its Game

"Design thinking" may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble (PG) is using the approach to change its culture. Leadership is listening, learning, and deploying; cross-functional teams are cracking vexing problems across its business landscape; and visualization, prototyping, and iteration are facilitating communication internally and with customers like never before. Here's a look inside one of the most intriguing change management efforts going on in Corporate America today.

P&G Changes Its Game

Every time I see an article about what P&G is doing, I find myself compelled to read it. This must've been what it was like to read about GM's approach to advertising in the 1970s.

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