Majority Prefer TV on TV Sets

According to new research conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing, 94% of adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets rather than Online.

35% of the adult broadband users surveyed said they had watched at least one television program originally shown on TV via the Internet. Of those who sought out video content online:

  • 87% watched television programs directly from a TV network Web site
  • 82% of those who watched video content online said they went online to find a specific television program that they had missed when it first aired on TV.

This indicates the success that major networks are having by taking popular programs to the online platform. Online television viewers are catching up on their favorite shows, while 40% report using the Internet to learn about actors and upcoming episodes.

Research Brief » Blog Archive » TV Better on TV Sets
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