3 tactics to make Web 2.0 work - iMediaConnection.com

Marketers may argue they need a sexy or cool product to go viral…but even content for laundry pre-wash, if appealing enough, can hit the distribution/YouTube jackpot. SC Johnson and DraftFCB did a stellar job creating a breakthrough content piece for Shout Pre-Wash product. And users exponentially reward the humorous, imaginative or provocative. An interesting point -- count the number of seconds the Shout product is actually on camera.
3 tactics to make Web 2.0 work - iMediaConnection.com
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