MediaPost Publications - Unilever Goes 'Understated' With Interactive Films - 07/10/2008Unilever this week started running short comedic films on interactive TV to promote its Axe Proximity products. But consumers will have to watch the films all the way through to figure that out. Taking its own tag line to heart ("Make an Understatement"), the campaign only mentions the Axe brand in passing, and only at the end of the videos.
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