13 Hours per Minute

Today, 13 hours of video are uploaded to YouTube every minute, and we believe the volume will continue to grow exponentially.

Official Google Blog: The future of online video

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Want top search results? Tread carefully | News - Digital Media - CNET News

Earlier this year, Matthew Inman had achieved the notable distinction of vaulting a Web site called JustSayHi high into the results for a search on "online dating." But after he expanded his effort to new areas, Google obliterated the site from its search results.

Inman had used an aggressive technique called widget bait to get good search results, but had to scrap a site that had been used for years and start from scratch. He was caught in a gray area in a sometimes-shady industry called search engine optimization (SEO) where it can be tough to distinguish a clever trick from a dirty trick.

Want top search results? Tread carefully | News - Digital Media - CNET News

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RA DIOHEA_D / HOU SE OF_C ARDS - Google Code

RA DIOHEA_D / HOU SE OF_C ARDS - Google Code



The video version of this Radiohead music video has captured much attention. But his interactive version is the really fascinating version. In fact, you should not miss it. The drag-and-drop user control function works while Tom Yorke's face sings the song. You're in control. It's fantastic.

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RA DIOHEA_D / HOU SE OF_C ARDS - Google Code

In Radiohead's new video for "House of Cards" from the album "In Rainbows", no cameras or lights were used. Just data.

RA DIOHEA_D / HOU SE OF_C ARDS - Google Code

How exactly this admittedly stunning visualization technique can be used in marketing is an open question. I can see it appropriated by filmmakers for commercials or features. No sweat. It holds promise for banner ads, too.

But it's a treatment, not an idea. And the difference between the two is monumental.

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Google Tests Using Your Search Data to Tailor Ads to You - Bits - Technology - New York Times Blog

Google acknowledges that it is now testing ways to use some of the data it has been gathering to better aim search ads at Web surfers, although it won’t say how.

This small change in Google’s behavior was first discovered by Gene Munster, an analyst at Piper Jaffray, who earlier this year started a series of tests looking at which ads were displayed in a series of queries on Google’s search engine. He found that the ads you see on one search may be influenced by what you searched for a few minutes ago. Search for “Baltimore dining,” then something else, and then “T-shirt” and sometimes you will get ads for T-shirts from Baltimore restaurants.

This is important because it marks the first time Google is using the store of data it collects about people to target its advertising.Google is upfront that it places a cookie on the browser of all of its users. And it records the number of the cookie, along with what the user searches for and some other information.

Google Tests Using Your Search Data to Tailor Ads to You - Bits - Technology - New York Times Blog

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MediaPost Publications - Google Opens TV Ads To All U.S. Advertisers - 05/02/2008

Google has taken its TV ad-buying service, Google TV Ads, out of beta and opened it up to all U.S. advertisers--allowing businesses to reach up to 13 million Dish Network households via any of 94 cable networks, on a national, market-by-market or strictly local basis.To kick off the service, Google said it will cover up to $2,000 in costs for users to create their own TV commercials through its Ad Creation Marketplace. The campaigns must begin airing by June 30, and the advertiser must spend at least $2,000 weekly on its buy for four consecutive weeks.Advertisers using Google TV Ads launch their buys directly from their Google AdWords accounts. They can target their campaigns by markets, networks, dayparts, specific programs and even program content, such as "fashion" or "health." The service can also offer suggested plans based on desired demographics.

MediaPost Publications - Google Opens TV Ads To All U.S. Advertisers - 05/02/2008

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Google Pricing System Plagues Players Like P&G - Advertising Age - Digital

For years, consumer-package-goods marketers saw search advertising as mainly for direct response, not branding. But now that more are heeding data showing search's potential as a branding vehicle, they're running into a new problem: The pricing model wasn't really set up to serve them, and in some respects it thwarts them.

Google Pricing System Plagues Players Like P&G - Advertising Age - Digital

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Powerset: Don’t call us a search engine » VentureBeat

Semantic search engine Hakia has begun licensing its technology, the intelligent organizer Twine is readying for launch, and now natural language search engine Powerset is also considering a near-term launch, as TechCrunch recently noted.

Powerset: Don’t call us a search engine » VentureBeat

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Google Tests New Barcode Tech in Newspaper Ad Program - ClickZ

Google is testing an emerging barcode technology in its print ad program, along with several other response options aimed at tracking results of newspaper ads placed through the system. Though newspapers may be making less for ads sold through Google Print Ads than they might selling those placements direct, advertisers that wouldn't be buying paper ads otherwise are testing them.

Google Tests New Barcode Tech in Newspaper Ad Program - ClickZ

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Agencies Know the Score on Web Tracking - WSJ.com

A discrepancy between Google click data and comScore's estimates of those data before they were released caused the Web-measurement firm's share price to plunge last week. But on Madison Avenue, the difference wasn't much of a shock. Rather, it was another reminder that the science of tracking Internet usage is still far from perfect.

Digital-advertising executives say they have long taken comScore numbers with a grain of salt and don't plan on curtailing their use of the Reston, Va., research firm because of the Google flap. "We have not expected the numbers to be 100% accurate," says Sarah Fay, chief executive of both Carat and Isobar US, ad companies owned by Aegis Group. "I think that comScore has been as good as anything we've had previously."

Agencies Know the Score on Web Tracking - WSJ.com

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