For years, consumer-package-goods marketers saw search advertising as mainly for direct response, not branding. But now that more are heeding data showing search's potential as a branding vehicle, they're running into a new problem: The pricing model wasn't really set up to serve them, and in some respects it thwarts them.Google Pricing System Plagues Players Like P&G - Advertising Age - Digital
Blogged with the Flock Browser
No comments:
Post a Comment