More than half of media and entertainment executives expect digital advertising to surpass traditional ad revenue in the next five years.That's according to Accenture's 2008 Global Media Content Survey, in which 62% of executives said digital content would be monetized by a variety of approaches including search, sponsorships and performance-based advertising.The projections mark a big leap from today, when the Internet today accounts for less than 10% of marketing budgets overall. And the Accenture report suggests media bosses may be overestimating how well prepared they are for the digital era.MediaPost Publications - Survey: Digital Ads to Surpass Traditional Within Five Years - 05/06/2008
Blogged with the Flock Browser
No comments:
Post a Comment