The Barnes & Noble Web site, www.bn.com, is teaming up with Zinio to sell digital magazine subscriptions alongside the print formats. The deal covers over 1,000 magazine titles, offering discounts of up to 90% off the newsstand price. The companies are also offering single-copy digital sales of 12,000 back issues from hundreds of titles. Print order fulfillment is being handled by M2 Media Group.Zinio produces digital magazines that can be "paged" through like their print versions. But with the addition of interactive content on the "pages," they allow the reader to follow links from articles and advertising to Web destinations. Subscriptions to Zinio's digital magazines are usually delivered via email. In 2007, www.bn.com began using Zinio's technology to offer Web users a "See Inside" feature for books; the "See Inside" feature will now extend to magazines as well.
MediaPost Publications - Mag Bag: Barnes & Noble Teams With Zinio - 05/09/2008Former OgilvyInteractive exec Jeanniey Mullen is now the marketing chief at Zinio, fyi.
No comments:
Post a Comment