Turn—the world's first Smart Market for online advertisingTurn is transforming the huge, yet highly inefficient display advertising industry through advanced technology that optimizes performance, provides greater control and insight, and—bottom line—yields greater profits for advertisers and publishers alike.Turn addresses the challenges and inefficiencies of earlier generations of simple CPC (cost per click) and CPM (cost per impression) advertising by providing a smart market that: * Blends and automates multiple targeting approaches to maximize performance * Goes beyond the click in measuring consumer response to online ads * Gives unprecedented control to advertisers and publishers in an auction market * Shares market data to provide insight that leads to greater effectivenessAbout Us - Overview of the Turn Smart Market - Turn Inc.
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