ComScore Metrics, circa 2008

  • 185 million U.S. people age 2+ online in a month, spending an average of 29 hours online per person*
  • 80% of 824 million global Internet users now outside of U.S.
  • 99% of online population search in a month, conducting 22 searches per searcher**
  • 75% of online population stream a video, viewing an average of 70 videos per viewer per month***
  • Up 36% vs YA
  • 66% of online population visit a social networking site, spending 4 hours per month per visitor*
  • 40% of online population visit a blog site in a month*
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