Stations Go 'Back' to the Future - 5/5/2008 - Broadcasting & Cable

The Backchannel model can work in a number of ways. Kokernak gives the example of watching John Mayer perform on Jimmy Kimmel Live, then using the remote to purchase the Mayer song on iTunes. Or, a viewer of an auto ad can click on an icon to get more information on the car (as well as local dealer information) sent to their Backchannel Web account. Instead of trying to remember a Website that pops up in an ad or a promo for The Office, a click sends the URL straight to the user's account.

Backchannel's true believers say interactive TV might've finally reached its tipping point. “The idea of convergence is as old as time, but no one's been able to come up with the K-I-S-S—Keep It Simple, Stupid—technology,” says WJAR President/General Manager Lisa Churchville. “[Backchannel] is simple and accessible, and you use it in a way that's extremely familiar—clicking your remote.”
Stations Go 'Back' to the Future - 5/5/2008 - Broadcasting & Cable
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