MediaPost Publications - C Suite Favors E Media, Study Finds 'Business Elite' Embracing Online - 05/13/2008

America's business elite, the so-called "C suite" that run our country's medium and large size businesses, are changing their personal media habits and spending much more of their time online. That may come as little surprise given the corresponding shifts that have taken place in the consumer population but the new findings, released this morning by global market research giant Ipsos, provides tangible proof of the impact digital media is having on one of the most difficult to reach, but most important media targets of all.
MediaPost Publications - C Suite Favors E Media, Study Finds 'Business Elite' Embracing Online - 05/13/2008
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