Imagine if you will a smart phone application that locates your current position in the shopping mall, searches for the item you want, and then directs you to the nearest store with your target in stock. Now, imagine if competing retailers knew from your search and eventual destination, where you were headed next and could send you ads keyed to the path you were taking. A competitor could poach you with a special discount, so you might buy those Adidas shoes from Foot Locker instead of the original destination. The mall could turn into an exciting place, where shop keeps actually vie for your business in real time.Mobile Insider » Blog Archive » Mobilizing The Mall Crawl
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