MediaPost Publications - Premier Retail Networks Strikes Ad Deals for Interactive Shopping Carts - 10/10/2008

The first companies to advertise via the shopping cart displays are Unilever, Cadbury Adams, Bush's Baked Beans, American Greetings, and Church & Dwight Co., which includes brands like Arm & Hammer, Aim toothpaste, Arrid deodorants, and Scrub Free.

Their ads will appear on screens in Cabco's TV Karts in Wal-Mart, one of PRN's biggest retail partners.

MediaPost Publications - Premier Retail Networks Strikes Ad Deals for Interactive Shopping Carts - 10/10/2008

Oooo ... Looks like the "radical fringe" of marketing maniacs are adopting insane technologies in a desperate attempt to reach consumers because the death knell of advertising-as-we-knew-it has rung. (That's humor, people.) If we succeed in putting the right offer in front of the right consumer at the right time, our clients win. Growing the client's brand comes from a combination of positive messaging and effective marketing - getting the brand into the consumers' hands.

Sounds easy enough.

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Mobile Insider » Blog Archive » Mobilizing The Mall Crawl

Imagine if you will a smart phone application that locates your current position in the shopping mall, searches for the item you want, and then directs you to the nearest store with your target in stock. Now, imagine if competing retailers knew from your search and eventual destination, where you were headed next and could send you ads keyed to the path you were taking. A competitor could poach you with a special discount, so you might buy those Adidas shoes from Foot Locker instead of the original destination. The mall could turn into an exciting place, where shop keeps actually vie for your business in real time.

Mobile Insider » Blog Archive » Mobilizing The Mall Crawl

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