MediaPost Publications - Premier Retail Networks Strikes Ad Deals for Interactive Shopping Carts - 10/10/2008

The first companies to advertise via the shopping cart displays are Unilever, Cadbury Adams, Bush's Baked Beans, American Greetings, and Church & Dwight Co., which includes brands like Arm & Hammer, Aim toothpaste, Arrid deodorants, and Scrub Free.

Their ads will appear on screens in Cabco's TV Karts in Wal-Mart, one of PRN's biggest retail partners.

MediaPost Publications - Premier Retail Networks Strikes Ad Deals for Interactive Shopping Carts - 10/10/2008

Oooo ... Looks like the "radical fringe" of marketing maniacs are adopting insane technologies in a desperate attempt to reach consumers because the death knell of advertising-as-we-knew-it has rung. (That's humor, people.) If we succeed in putting the right offer in front of the right consumer at the right time, our clients win. Growing the client's brand comes from a combination of positive messaging and effective marketing - getting the brand into the consumers' hands.

Sounds easy enough.

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Digital Entertainment Consortium Nears Tipping Point

How do you make digital entertainment more entertaining? A sprawling consortium of Hollywood content providers, consumer electronics companies, and Internet players said on Sept. 12 that its members are planning to develop a standard that will let consumers buy movies and other digital content once and play them almost anywhere, on any type of device, without the onerous restrictions that have hobbled the growth of digital downloads.

The consortium is called the Digital Entertainment Content Ecosystem (DECE). Its members have been working since May to create rules that will let consumers share their purchased content on a number of devices in the home, or stream them over the Internet to laptops, cell phones, or other electronic gear. "No matter where you are in the world, if you previously purchased Spider-Man 3, you should be able to access Spider-Man and stream it," Mitch Singer, the group's president, said in an interview.

BusinessWeek: Digital Content Wherever You Want It

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RA DIOHEA_D / HOU SE OF_C ARDS - Google Code

RA DIOHEA_D / HOU SE OF_C ARDS - Google Code



The video version of this Radiohead music video has captured much attention. But his interactive version is the really fascinating version. In fact, you should not miss it. The drag-and-drop user control function works while Tom Yorke's face sings the song. You're in control. It's fantastic.

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Making Cell Phone Games a Public Spectacle

Next time you're in Times Square, put on your game face. You may be able to challenge the weirdos around you to a videogame on MTV's big-screen billboard. The controller? Your cell phone.

It's the latest project from MegaPhone, a mobile gaming company founded by Jury Hahn (above). Looking to connect strangers in public places, Hahn dreamed up the idea of multiplayer cell phone games where people can interact with rivals they're battling onscreen. Here's how it works: When players dial a special phone number shown on a public screen like MTV's jumbotron, avatars representing the callers pop up on the display, identified by the last four digits of the participant's cell number. They're controlled using the phone's keypad or, more often, by speaking (or shouting) into the handset. Scream "shoot" in one game, for example, and your basketball player shoots. Who are you schooling? Look for the other goofballs yelling at their phones.

Making Cell Phone Games a Public Spectacle

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Cable Firms Join Forces to Attract Focused Ads - New York Times

Bingo! Here's the proof. All TV will be INTERACTIVE TV ... but the change over is coming very fast.

In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems.

For the last six months, executives from Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter Communications and Bright House Networks have been meeting monthly, alternating between New York and Philadelphia.

Quarterbacking the initiative — code-named Project Canoe to emphasize that the companies must all work together — has been Stephen Burke, president of Comcast, and Landel C. Hobbs, the chief operating officer of Time Warner Cable.Getting the right advertisement to the right person, based on that individual’s own tastes and lifestyle, has been the promise of cable television for years and the reality of the Internet.

Cable Firms Join Forces to Attract Focused Ads - New York Times

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