RA DIOHEA_D / HOU SE OF_C ARDS - Google Code

RA DIOHEA_D / HOU SE OF_C ARDS - Google Code



The video version of this Radiohead music video has captured much attention. But his interactive version is the really fascinating version. In fact, you should not miss it. The drag-and-drop user control function works while Tom Yorke's face sings the song. You're in control. It's fantastic.

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RA DIOHEA_D / HOU SE OF_C ARDS - Google Code

In Radiohead's new video for "House of Cards" from the album "In Rainbows", no cameras or lights were used. Just data.

RA DIOHEA_D / HOU SE OF_C ARDS - Google Code

How exactly this admittedly stunning visualization technique can be used in marketing is an open question. I can see it appropriated by filmmakers for commercials or features. No sweat. It holds promise for banner ads, too.

But it's a treatment, not an idea. And the difference between the two is monumental.

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