Cable Firms Join Forces to Attract Focused Ads - New York Times

Bingo! Here's the proof. All TV will be INTERACTIVE TV ... but the change over is coming very fast.

In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems.

For the last six months, executives from Comcast, Time Warner Cable, Cablevision, Cox Communications, Charter Communications and Bright House Networks have been meeting monthly, alternating between New York and Philadelphia.

Quarterbacking the initiative — code-named Project Canoe to emphasize that the companies must all work together — has been Stephen Burke, president of Comcast, and Landel C. Hobbs, the chief operating officer of Time Warner Cable.Getting the right advertisement to the right person, based on that individual’s own tastes and lifestyle, has been the promise of cable television for years and the reality of the Internet.

Cable Firms Join Forces to Attract Focused Ads - New York Times

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