Early Adopter Alert!
The Rich Media Mobile technology is a hosted delivery and tracking solution for optimized rich mobile Web page content aiming to help advertisers provide a richer experience for audiences that are both media- and mobile-savvy. The platform provides tools for advertisers and agencies to create, deliver, and measure the effectiveness of rich media mobile ad campaigns.MediaPost Publications - Unicast Partners With AdMob To Power Mobile Web Pages - 03/03/2008
The campaigns can be tracked with real-time reporting, and the metrics can be tied to the reporting interface for rich media online and in-game ad performance metrics providing a cross-platform solution for the efficient management of mobile marketing campaigns.The Rich Media Mobile technology detects the type of media a user's mobile phone can play, and then offers the advertiser's content in the appropriate format.
Currently, Unicast Rich Media Mobile is compatible with many devices across the major U.S. wireless carriers, including AT&T, Sprint, T-Mobile, and Verizon.
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