About 23 percent of U.S. mobile phone users have seen advertising on their cell phones in the last 30 days and about half of them responded to the ads, according to a report from The Nielsen Co released on Tuesday.The number of phone users who recalled seeing mobile ads rose by 38 percent to 58 million in the fourth quarter compared with 42 million in the second quarter, Nielsen's fourth-quarter survey of 22,000 active mobile data users.Nielsen Says Mobile Ads Growing, Consumers Respond - New York Times
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