Not terribly impressive ... yet. An audience of 58MM is good. Not yet great.
Twenty-three percent (58 million) of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days, according to a new report out today from The Nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way.061116_Google_mobile_adsThe findings come from the bi-annual Mobile Advertising Report from Nielsen Mobile, a service of The Nielsen Company, and are based on a survey of more than 22,000 active mobile data users who used at least one non-voice mobile service in the fourth quarter.58 Million U.S. Mobile Subscribers Have Seen Advertising Over Their Phones - SlashPhone.com
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