Toyota Makes a Sharp Turn on the Web -

The Wall Street Journal Home Page

Toyota Motor's new comedy-themed marketing campaign for its 2009 Corolla sedan, to be rolled out on YouTube next week, is as much of a gamble for the video Web site as it is for the auto maker.

While online marketing is growing at a rapid clip, ad revenue for some of the biggest social-media sites such as YouTube and Facebook have failed to meet the sites' own forecasts. Part of the problem is that while they have become a hit with consumers by featuring content that is particularly interactive, they often continue to push advertising options that are far more static -- like banner or video ads on the home page.
Toyota Makes a Sharp Turn on the Web -

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