In Survey, Social Media Marketing Takes a Corner Office - ClickZ

Why 2009 will be nothing like 1999. Whereas the former decade was held captive by fads with a decidedly dot com flair, this decade is proving itself to be the real birth of the media convergence. And when TV finally goes digital on Feb 17, 2009, we'll see the beginnings of social television - in which communities of people who love certain programs will bond together beyond the watercooler.

In other words, a normal social behavior will be amplified exponentially by digital social connections via the Net.

Nearly half of marketers surveyed in a new report from TNS Media Intelligence/Cymfony believe social media has become an established fixture in the media and marketing landscape and should be overseen by senior executives.In the survey of 71 marketing professionals in the U.S., Canada, France and the U.K., not even one respondent saw social media as a passing fad.

In Survey, Social Media Marketing Takes a Corner Office - ClickZ

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