When YouTube launched in 2005, success on the Web was measured largely by the number of users who visited a site. Now YouTube is trying a different strategy: letting users avoid visiting its site altogether.Yes, You Too Can YouTube - Forbes.com
On Wednesday, YouTube announced the next step in its transformation from destination to application, releasing a set of free software tools that let Web developers create fully functional YouTube players on their own sites. Unlike previous embedded YouTube players, which simply streamed videos, these new tools would allow users on other sites to search the YouTube inventory, comment on and rate videos, and even upload clips to YouTube's servers--essentially everything that users would have done on YouTube's site.
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