Sean X Cummings, the director of marketing at Ask.com and a former colleague, has captured all the reasons (and more!) why I dislike microsites. I prefer to see marketers sincerely invest in their primary brand websites.
I do not even know where to start with my rant on microsites. They are the bane of the online space, produced by those who do not comprehend the implications of launching them and do not understand the underbelly that they leave behind. They are expensive, they use up agency resources, they become orphans almost overnight, and they are only useful in providing traditional agencies with fodder for winning more business.iMedia Connection: 3 reasons to ditch your microsites
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