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Early Adopter Alert!
The Rich Media Mobile technology is a hosted delivery and tracking solution for optimized rich mobile Web page content aiming to help advertisers provide a richer experience for audiences that are both media- and mobile-savvy. The platform provides tools for advertisers and agencies to create, deliver, and measure the effectiveness of rich media mobile ad campaigns.
The campaigns can be tracked with real-time reporting, and the metrics can be tied to the reporting interface for rich media online and in-game ad performance metrics providing a cross-platform solution for the efficient management of mobile marketing campaigns.The Rich Media Mobile technology detects the type of media a user's mobile phone can play, and then offers the advertiser's content in the appropriate format.
Currently, Unicast Rich Media Mobile is compatible with many devices across the major U.S. wireless carriers, including AT&T, Sprint, T-Mobile, and Verizon.
MediaPost Publications - Unicast Partners With AdMob To Power Mobile Web Pages - 03/03/2008Blogged with Flock
comScore, has identified four key segments of the online video audience that should help marketers better plan media and target creative. The four groups include:
-On Demanders – this group is 30 percent more likely to a heavy video users. This 18- to 34-year-old skewing group gravitates to DVRs and video on demand, and are 89 percent more likely to pay for content to avoid ads than the typical user.
-Sight & Sounders – this group skews toward the 55 and over demographic, and are mostly unimpressed with video content and video ads. Nearly half have been watching online video for less than a year, and most prefer TV.
-Television Devotees – this female-skewing segment frequently use the Web to catch up on TV – and are fans of the broadcast and cable networks Web offerings. They appear to accept online video ads.
-Content Explorers - they are platform agnostic, and will watch pretty much anything on the Web – from long-form drama to short, user-generated clips. Perhaps surprisingly, this group skews toward 35-54, higher income category.
Study: Web Video Audience Differs Widely by SegmentBlogged with Flock
