Earlier this year, Matthew Inman had achieved the notable distinction of vaulting a Web site called JustSayHi high into the results for a search on "online dating." But after he expanded his effort to new areas, Google obliterated the site from its search results.Want top search results? Tread carefully | News - Digital Media - CNET News
Inman had used an aggressive technique called widget bait to get good search results, but had to scrap a site that had been used for years and start from scratch. He was caught in a gray area in a sometimes-shady industry called search engine optimization (SEO) where it can be tough to distinguish a clever trick from a dirty trick.
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