Want top search results? Tread carefully | News - Digital Media - CNET News

Earlier this year, Matthew Inman had achieved the notable distinction of vaulting a Web site called JustSayHi high into the results for a search on "online dating." But after he expanded his effort to new areas, Google obliterated the site from its search results.

Inman had used an aggressive technique called widget bait to get good search results, but had to scrap a site that had been used for years and start from scratch. He was caught in a gray area in a sometimes-shady industry called search engine optimization (SEO) where it can be tough to distinguish a clever trick from a dirty trick.
Want top search results? Tread carefully | News - Digital Media - CNET News
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