Among Mobile Marketing Techniques, Text Messaging Responded to Most Often - Media Buyer Planner

"Some 70 percent of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41 percent who’ve responded to a survey and 30 percent to email offers - according to the Direct Marketing Association"

but ...

"One-third (33 percent) of the group that did not respond to any mobile marketing (76 percent) reported that they had never received an offer; lack of interest and cost of airtime was cited as the leading reasons by those who haven’t responded to mobile offers."

Among Mobile Marketing Techniques, Text Messaging Responded to Most Often - Media Buyer Planner

So, 76 percent reported they'd never even *received* an offer. Are we not trying hard enough here?! Practically every time text messaging comes up in a meeting, it dies a swift and sudden death. Maybe that's the problem. We're not trying it, people.

Blogged with the Flock Browser