So what might be a strategy going forward? As an avid watcher of television, particularly political news, complex dramas, and reality shows, I could imagine many scenarios in which incentives are created to watch shows in real time – viewers pose questions for the guest, guide alternative dramatic scenes, or decide what challenge the players have to perform. How cool would it be to watch Donald Trump, Sr. using Twitter on a BlackBerry in the middle of the live Apprentice finale? And the advertising underbelly is that you are statistically more likely to purchase paper towels, basketball sneakers, or a dream vacation cruise.Will New Media Save Television Ads? - Mashable
What a great, original thought. In order to remain competitive in an increasingly time-shifted environment, TV content developers and the networks themselves will adapt. Of course they will. The audience can be given incentives to watch live. Only some formats will stick. But it's adaptation that drives innovation. Or vice versa.
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