When a Zune owner hears a song on the radio that s/he likes, the user can immediately tag and download that song, or — if not connected to the internet at that moment — queue it for later purchase.Zune Goes Wireless, Sells Music on FM Radio - MarketingVOX
Clearly the Zune is destined to play second fiddle to iPod for ... well ... forever. But this story along with another recent article about how online TV viewership is working for both more viewership and more-better promotion of viewership on - jeez - the TV itself show that the medium is looking very much like the message.
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