For big media companies, the revenue raised by Web shows is "not the kind of money they are used to," Herb Scannell, a former president of Nickelodeon, said.Web TV producers struggle to find formula for success - International Herald Tribune
Everybody's trying to figure out how we're going to make any money at all ... AND THE DEADLINE IS FEB 17, 2009 !!!! (Okay, so I exaggerate a little; but really folks it's all around us.) Now that I'm using at&t's U-Verse IPTV service, I can see even more clearly how the convergence is coming along. But advertising and content development are clearly twisting in the wind.
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