Miguel Gonzalez is a digital creative and management leader for advertising, integrated and digital marketing firms. Currently he is consulting for Leo Burnett Worldwide as a strategic planning director working with clients to "shape the white space" between digital and traditional engagements.
Most recently at Momentum Worldwide, Miguel reorganized the agency’s digital practice across North America while launching 10 initiatives in 9 months for Coca-Cola, HP, Microsoft, American Express and more.
Previously at DraftFCB, Miguel led the emerging platforms team that spearheaded digital and cross-media campaigns for Boeing, Kmart, KFC and SC Johnson. Miguel was Vice President, Creative Director at Leo Burnett where he co-led the launch of “An Army Of One” for the U.S. Army, managed the unprecedented “Basic Training” webisode series, and launched the first social networking community for Philip Morris.
During the dot-com era at interactive agencies including Leapnet (Chicago), Poppe Tyson (NY) and Ogilvy Interactive (NY), Miguel developed and launched interactive experiences and campaigns for LendingTree, a startup brand he named, Valvoline, Dean Witter, Prudential Securities, IBM, MSNBC and Slate online magazine. Miguel launched media mogul Barry Diller’s first web site at TV shopping network QVC in the mid-1990s.
At his first agency, Gyro Worldwide in Philadelphia, Miguel helped make the Zipperhead campaign that appears in the book Advertising Today (Phaidon).
Miguel has been a guest speaker at CTIA Wireless, NATPE and The Chicago New Media Summit. Plus, he has judged the Addys and ANDY awards shows.
Miguel’s work has received awards from Cannes, the One Show, the Effies, Art Director’s Club of New York, Addys, Reggies, New York Advertising Festival, the Yahoo! Big Idea Chair and ad:tech.