HBOlab Rides 'Cewebrity' Coattails in New Online Drama - MarketingVOXHoping to win online street cred (and a n ew captive audience), HBO cobbled together a collection of popular online entertainers for a new web series, Hooking Up, which debuts this fall.
Produced by experimental department HBOlab, the first episode goes live on October 1st. It will appear on video portals like YouTube and MySpace, as well as on its own website.
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