People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study.Boomers More Traditional Online - Not into Blogs, Social Networking
Here's the bottom line: 96% of Boomers use Email. So, if you want to reach people age 35 and up, try Email.
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