Google Tests New Barcode Tech in Newspaper Ad Program - ClickZ

ClickZ

Google is testing an emerging barcode technology in its print ad program, along with several other response options aimed at tracking results of newspaper ads placed through the system. Though newspapers may be making less for ads sold through Google Print Ads than they might selling those placements direct, advertisers that wouldn't be buying paper ads otherwise are testing them.
Google Tests New Barcode Tech in Newspaper Ad Program - ClickZ
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