MediaPost Publications - Brands Are Big Word-Of-Mouth Topics Among New Moms - 04/21/2008

When it comes to word-of-mouth (WOM) buzz about products--and specific brands--across a wide range of categories, expectant and new mothers are the champs, according to a new study from online resource BabyCenter and WOM-focused market research firm the Keller Fay Group.Overall, pregnant women and new moms engage in one-third more WOM conversations per day than women in general or consumers as a whole, and almost two-thirds of their conversations include brand recommendations, the study found.

MediaPost Publications - Brands Are Big Word-Of-Mouth Topics Among New Moms - 04/21/2008

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