Invention Lab Powered by RadioShack®

Invention Lab Powered by RadioShack®

Who says "traditional" brand marketers can't join the Web 2.0 revolution?!?! RadioShack has joined forces with make: magazine, itself a paragon of hipness and kewl-o-city, to demonstrate DIY home electronics you can make yourself from common, pedestrian parts found at your local RS store. They're asking people to upload project ideas and fostering community. Nicely done.

I found this by clicking an ad banner (e-gad!) on boingboing - the gadget site - because my good friend and UXD expert Mike Brooks sent me a video link.

So, there you have it. Social interaction leads to spontaneous discovery leads to brand renewal for an "old" retail brand. There's hope for this whole "Net" thing after all.

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