Using a rough-looking action shot--somewhat out of focus--of two key characters having sex, CW's copy blares the letters "OMG" in its print ads and "OMFG" for its TV promo commercials. New episodes of "Gossip Girl" start up Monday, April 21 at 8 p.m.The controversy exists because OMFG is a prevalent teen text message that is shorthand for "Oh My Fucking God." As a result, some media rejected it.MediaPost Publications - CW Relies On Sex Text To Sell 'Gossip Girl' - 04/17/2008
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