MediaPost Publications - Newspaper Ads Spur Web Activity, Say NAA, Google - 04/24/2008Newspaper AdNewspaper advertising drives consumers to the Web to find out more information about products, according to a report from the Newspaper Association of America.The report, based on research commissioned by Google, found that 30% of Internet-using newspaper readers went online to research a product they saw in a newspaper. Within that cohort, 70% (21% of the total) then made a purchase.Google commissioned the study as part of its ongoing development of the Print Ads platform.
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