Visible World works with advertisers to target different creative on the network level, on the market-by-market level, and on the zone level (cluster of ZIP codes).In addition to deals with 13 TV networks, it also has all six of the big MSOs signed on: Comcast, Time Warner, Cox, Charter, Insight, and Brighthouse.The key for many advertisers in future years is having addressable set-top boxes deployed at the cable system level. Some test markets, such as Huntsville, Ala., have boxes installed. Visible World, according to advertising executives, has some 200,000 addressable set-top boxes in Brooklyn, NY.MediaPost Publications - Visible World Grows Addressable Ad Biz - 04/14/2008
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