The retailer recognizes that 75% of Wal-Mart's customers go online, but not all shop at Walmart.com, according to Cathy Halligan, Walmart.com CMO. "Our engagement online is too low, compared with growth rates seen in social network sites," she told Marketing Daily at last week's Forrester Research Marketing Forum 2008 in Los Angeles. "We're growing at two times the industry growth rate, but when you look at what else is growing, such as non-transactional sites, we're not growing as fast we would like."MediaPost Publications - Walmart.com CMO: We Want Our Customers Talking Together - 04/14/2008
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