MTV'S XFIRE HAS PARTNERED WITH Exent Technologies to launch an ad-supported prize competition that exists wholly within the "Call of Duty 2" PC game.The treasure hunt-style promotion, which runs on Exent's AdMuse dynamic content insertion platform, tasks gamers with finding and redeeming secret codes for a chance to win a copy of the newest game in the franchise, "Call of Duty 4".Members of Menlo Park, Calif.-based Xfire's online gaming community can access the treasure hunt while playing through the first five missions in the single-player version of "Call of Duty 2". The AdMuse platform is able to track the secret ad codes (or impressions) on a number of levels, including exposure time, how large the code appeared on screen, the angle it was viewed from and what percentage of it was seen. The data is periodically transmitted back to Xfire and the code sponsor.MediaPost Publications - MTV's XFire Teams Up With Exent To Launch In-Game Ad Promotion - 04/10/2008
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