Notes from the Digital Generation Gap - Mom X vs. Mom Y

A recent study conducted by NewMediaMetrics found a significant difference in the types of digital behavior embraced by the X and Y generations when it comes to child raising. Gen Y is much more attached to media that connects them to other moms (online communities, blogs, video-sharing sites, etc.), while Gen X moms are more likely to embrace the web for task-oriented activities like shopping online and uploading photos. The study concludes that this might signify a shift in the way that marketers should be targeting the next new generation of moms online.

Research Brief » Blog Archive » Y Moms Connect Through The Internet; X Moms Task

More evidence, if you will, for my theory of the new generation gap. The key point is it's all coming to pass very, very quickly. The changes in attitude, media behavior, shopper behavior and general worldview are quick and clearly defined.

What does this mean for marketers? We need to toss our assumptions about how interactive creative works. We need to recalibrate how we judge ideas in the early stages of planning and development. We can't fall back on yesterday's best practices, even though they still feel freshly minted.

And it means that the marketers who persist in clinging to the tried-and-true may find themselves scrambling for new structures as early as first quarter 2009. Could happen.

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Games Girls Play - Video Game Feature - Yahoo! Video Games

It turns out boomer women do play computer games.And do they ever. The business of cranking out casual games--snack-sized alternatives to time-consuming fare like "World of Warcraft"--is mushrooming. Consumers paid $2.25 billion for such games last year, and the demand for titles like "Diner Dash" is growing 20% year-over-year, according to the Casual Gaming Association.And while casual games appeal to everyone from pre-teens to old men (the world's richest man, Warren Buffet, 77, haunts online bridge parlors while using the handle "T-bone"), women over 35 are the most likely to pay for them; 75% percent of those who pay for casual games are women, and 72% are over 35 years old.

Games Girls Play - Video Game Feature - Yahoo! Video Games

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MediaPost Publications - Brands Are Big Word-Of-Mouth Topics Among New Moms - 04/21/2008

When it comes to word-of-mouth (WOM) buzz about products--and specific brands--across a wide range of categories, expectant and new mothers are the champs, according to a new study from online resource BabyCenter and WOM-focused market research firm the Keller Fay Group.Overall, pregnant women and new moms engage in one-third more WOM conversations per day than women in general or consumers as a whole, and almost two-thirds of their conversations include brand recommendations, the study found.

MediaPost Publications - Brands Are Big Word-Of-Mouth Topics Among New Moms - 04/21/2008

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Sorry, Boys, This Is Our Domain - New York Times

Research shows that among the youngest Internet users, the primary creators of Web content (blogs, graphics, photographs, Web sites) are not misfits resembling the Lone Gunmen of “The X Files.” On the contrary, the cyberpioneers of the moment are digitally effusive teenage girls.

Sorry, Boys, This Is Our Domain - New York Times

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Who Says Women Don't Use The Net?!?!

More than 1 million copies of Suze Orman's "Women & Money" were downloaded after the announcement last week on Winfrey's television show that the e-book edition would be available for free on her Web site, http://www.oprah.com , for a period of 33 hours.

- Associated Press News

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What Women Want (on the Net, That Is) - Advertising Age

This is required reading for anyone who works on a brand that is purchased by women. (Um ... everybody.)

Last year, "women's community" was the most visited and fastest growing internet category, tied with politics, according to a ComScore Media Metrix year-end report. The number of unique visits to women's community sites jumped 35% to almost 70 million from 52 million.

What Women Want (on the Net, That Is) - Advertising Age - Digital

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