This is required reading for anyone who works on a brand that is purchased by women. (Um ... everybody.)
Last year, "women's community" was the most visited and fastest growing internet category, tied with politics, according to a ComScore Media Metrix year-end report. The number of unique visits to women's community sites jumped 35% to almost 70 million from 52 million.What Women Want (on the Net, That Is) - Advertising Age - Digital
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