be YouTube rather than the Boob Tube across the room.
Tech and media consultancy IDC, which has published a study on consumer online behavior, reports that the Internet is where
people spend the most time browsing--32.7 hours per week.
Results are based on a sample of 992 U.S. residents 15 years of age or
older, who frequently use the Internet, including quotas by gender, age group, ethnicity, region, and income.
The firm says people spend 70.6 hours per week on average with all
media. They spend 16.4 hours glued to television and 3.9 hours with
newspapers and magazines.
Karsten Weide, the study's program director of digital media and
entertainment, confirms what the ad media market has been doing for the
past few years, as broadband Internet access has mostly supplanted
narrower conduits making the Web a video medium. "This suggests that
advertising budgets will continue to be shifted out of television,
newspapers, and magazines into Internet advertising."
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