THE BURGEONING DIGITAL OUT-OF-HOME MARKET is getting yet another new player with the creation by Transworld Media of a new digital network serving over 1,200 independent convenience stores. The network includes convenience stores in Dallas, Houston, Atlanta, Los Angeles, and Chicago.Some 100 stores in the Dallas area have already had the equipment installed by Real Digital Media, which created the technology. The rest slated to receive the digital displays on an aggressive schedule over 2008.Advertisers can buy 15-second, 30-second and one-minute slots through media agencies and third parties, including SeeSaw Networks, which operates its own national network of digital signage and has entered into a strategic partnership with Transworld.MediaPost Publications - Convenience Stores Gets Digital Network - 02/28/2008
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