Here It Comes ...

Are we really surprised by this? Let's be clear - TV advertising is not going to go away. There is no "end of advertising as we know it." There is a serious re-calibration (of sorts) going on RIGHT NOW. We're in the midst of a shift in our own business model. This is what it was like to be in the recording industry back in 1999 or 2000. We have the opportunity to seriously embrace "new digital platforms" and get a jump on MONETIZING our work; or we risk losing the financial footing we've grown to take for granted.

MediaPost Publications - TV Advertising Hit By Digital Competition - 02/21/2008
A recent survey by the Association of National Advertisers and Forrester Research says 62% of marketers believe TV is less effective since 2006. Not surprisingly, many TV marketers are interested in exploring new digital platforms for video commercials.

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