TV ads losing steam, marketers say

The Hollywood Reporter

Traditional television advertising has become less effective in the past two years, according to 62% of marketers, and a majority are trying new ad formats and new video platforms, according to a study by the Association of National Advertisers and Forrester Research.The complete survey results will be revealed during the ANA's TV & Everything Video Forum on Feb. 28 in New York.
TV ads losing steam, marketers say

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